Amazon is an insanely ambitious company, which is why we can’t say we’re surprised about a new Bloomberg report claiming that the pride of Jeff Bezos is working on a cable-killing live TV streaming service that will serve as a complement to its own Netflix-style online TV service that offers plenty of on-demand content but no streaming of live programming.

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According to Bloomberg’s sources, Amazon has “reached out to major media companies including CBS Corp. and Comcast Corp.’s NBCUniversal to express interest in carrying their channels,” although it cautions that any talks right now are still preliminary. It sounds like this service would be similar to the Sling TV service that Dish is offering that lets you access several major cable channels such as AMC and ESPN live for $19.99 a month. Apple has also been long rumored to be pursuing a similar streaming service, although it hasn’t been able to clinch a deal with content providers yet.

And this, of course, is the biggest potential problem with any streaming deal: Content providers really, really like the cable bundle system and are unwilling to give it up, no matter how much consumers hate it. At any rate, we’ll be very interested to see whether Apple or Amazon gets the major studios to crack first and offer us the cable-killing streaming service we’ve been waiting for.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.