Click to Skip Ad
Closing in...

Amazon CEO Bezos explains why you should buy a Fire Phone instead of an iPhone

Published Jun 20th, 2014 9:05AM EDT
Amazon Fire Phone Vs iPhone

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

After years of rumors followed by a string of exclusive BGR reports that exposed nearly everything there was to know about Amazon’s first smartphone, the company finally unveiled the Fire Phone earlier this week. Despite its somewhat lackluster specs, the phone includes a good amount of unique technology and related features that might help justify its sky-high price point. Industry watchers had expected Amazon to use aggressive pricing as a key weapon, however, and many have now written off the phone’s chances as a result of its $650-$750 price tag.

In an interview following the Fire Phone’s unveiling, however, Amazon CEO Jeff Bezos made his case for the new handset and explained why he thinks it’s a better option than top rival phones.

“Our job is to build the greatest device we know how to build and then customers will choose,” Bezos told Re/code in an interview published on Friday. “The other job we have is to be patient.”

Bezos addressed a number of key issues in the interview, and he also tried to rationalize the phone’s high price, which is in line with Apple’s iPhone 5s and Samsung’s Galaxy S5.

“It’s not a major shift,” Bezos explained when Re/code noted that Amazon has done nothing in the way of disrupting traditional smartphone economics. “The price is aggressive if you look at what we’ve put into the phone. To be able to offer a 32GB phone with that feature set, four corner cameras and everything that is there at $199? That’s a very aggressive price point for a phone that premium. The structure of the [monthly] payments and all of that — that’s what AT&T does.”

The full interview is a good read and it’s linked below in our source section.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.


Latest News