Click to Skip Ad
Closing in...

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

The one BlackBerry layoff that BlackBerry fans can cheer

Published Jan 2nd, 2014 3:10PM EST
Alicia Keys Leaves BlackBerry

Normally, layoffs are a bad sign for a company’s financial health. In the case of one particular BlackBerry layoff, however, it’s more a sign that the company is being better run than under previous management. Canada’s CTV News reports that BlackBerry is parting ways with Alicia Keys, the pop star whom the company hired last year to be its “creative director.” BlackBerry wouldn’t say much about its decision to part ways with Keys and would only say that it “enjoyed the opportunity to work with such an incredibly talented and passionate individual.”

Whatever creative direction Keys provided was sorely lacking, however, as BlackBerry had an absolutely miserable year marked by mass layoffs, terrible sales and horrendous earnings reports. The decision to hire Keys drew widespread criticism even among some of the BlackBerry faithful who didn’t understand how appointing her as creative director would do anything to revive the company’s sagging brand.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.