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Acer backs away from Windows

Published Aug 9th, 2013 10:00PM EDT
Acer Android Smartphones Tablets Chromebooks

Microsoft is having a tough time getting many of its PC manufacturing partners to use Windows Phone 8 and Windows RT for their new devices and now The Wall Street Journal reports that longtime Windows OEM Acer is trying to grow its “non-Windows business as soon as possible” by embracing Android for mobile devices. Acer’s goal is to generate 30% of its revenue from Android devices and Chromebooks by the end of 2014, up from the 10% of revenue that the company expects those devices will deliver this year.

The trouble, of course, is that Acer may find it’s just as hard to make a profit from selling Android devices as it is to make a profit from selling Windows-based PCs. Although companies such as Sony and LG have lately turned in respectable results selling Android devices, Samsung is still the only company that makes money from Android devices on a consistent basis. Even so, Acer seems to think that it least has a shot at being more profitable with Android because Windows for the moment looks like a dead end.

“For the PC industry, I haven’t seen light at the end of the tunnel,” Acer president Jim Wang told the Journal. “First, we have to sustain our market share and protect our bottom line…and by doing tablets and smartphones right, we can be prepared for the day after tomorrow.”

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.

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