For this new album release, along with his previous one in 2013, Paul and his team went a bit gonzo on social media. For Egypt Station, for example, they scrubbed Paul’s official Instagram account so that the only thing showing was one post — a crudely drawn image of what eventually was revealed to be a train leaving the station. But not until fans dove in with wild speculation about what it meant. It was train tracks vanishing ahead at a point in the distance, but to some fans it looked like some sort of weird pyramid, leading to humorous guesses about whether the Beatle had joined the illuminati.

For 2013’s album titled New, Paul teased its release with a series of seemingly random tweets that all had the word “new” missing from the phrase. So, for example, a tweet that read simply: “York.”