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Hilarious ‘Honest Slogans’ project imagines a world where companies tell it like it is

Updated 4 years ago
Published Dec 1st, 2015 12:17PM EST
Honest Logos Apple Amazon Comcast Netflix
Image: Clif Dickens

Logos and slogans are spectacular marketing and branding tools that flood our lives. Many of them enter our vocabulary and we end up automatically associating some phrases with certain companies forever. But one graphic designer wants to change all that with his “Honest Slogans” website, which imagines what these logos would say if they cut through all the marketing speak and told the truth.

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“A side project I started in 2011, is a collection of well-known brands with more transparent, ‘honest’ slogans that offer more of an insight into what people truly think of them,” Clif Dickens says on his website.

Dickens’ first design the Pepsi honest logo that reads “Is Pepsi okay?” or the question waitresses always ask customers who want Coca-Cola, if it isn’t on the menu. In addition to Pepsi, here are some of the funniest honest slogans created by Dickens, with more of them available at the source link (and yes, they’re pretty much always better than the real thing):

Amazon – Priming us to never leave the house

Apple  $2,000 Facebook machines

Best Buy – Try it out before buying it on Amazon

Burger King – Have it your way: Eat somewhere else

Comcast – Just try leaving us…

Dunking Donuts – America eats a lot of donuts

Ikea – We throw in extra parts just to mess with you

HBO Go – Hoping your ex-roommate’s ex-girlfriend’s stepbrother won’t change the password

Kickstarter – Get money for absolutely anything

Levi’s – Wearable napkins

McDonald’s – Because you only have $4

Netflix – Spend more time searching than actually watching

Pepsi – ‘Is Pepsi okay?’

Starbucks – We serve you decaf if you’re rude

Taco Bell – Also open when you’re sober

Tinder – Wait… which one are you?

The North Face – For outdoor adventurers across school campus

Toblerone – The airport chocolate

U-Haul – No experience driving a large truck? Good luck!

Yelp – Pretend your review matters

Wikipedia – You’re welcome, college students

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.