Click to Skip Ad
Closing in...

Amazon’s July 4th sale on Roku TVs and Fire TVs will blow you away

Published Jul 3rd, 2020 11:59AM EDT
Image: Roku/Amazon

If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission. Learn more.

  • The Roku Express HD and Fire TV Stick are both on sale this week on Amazon for under $30, so it’s a great time to snag one if you’re looking for an entry-level streaming stick.
  • If you’re looking to pick up a new television as well, however, there are some fantastic smart TV deals right now on models with Roku or Fire TV software built right in.
  • Prices start at just $139.99 for a just-released 32-inch Fire TV from Toshiba, and the biggest discount will save you $350 on a stunning TCL 65-inch 4K Roku TV with an almost bezel-less design.

Everyone knows that a “smart TV” isn’t really a smart TV unless it’s powered by either Roku, Fire TV, or Apple software. Televisions from Samsung, Sony, LG, and others run some apps and they’re fine if all you want to do is stream Netflix. But no TV maker will ever support all the apps and games you want with their proprietary smart TV software. That means regardless of whether you buy a “smart TV” or just a regular TV, you’ll need to make it even smarter by adding a streaming media player like a Fire TV Stick, Roku device, or an Apple TV.

Of course, there is a very important exception that everyone should know about. Some vendors sell televisions that ditch the proprietary platforms and instead have Fire TV software or Roku software built right in. That’s pretty much the only time you’ll get away with not having to buy a separate streaming media player. And right now, several of the best options out there that have Fire TV software or Roku software preinstalled are on sale at their lowest prices of 2020. In fact, the two Fire TV Edition televisions we’re going to tell you about have been discounted all week, but they both just got even deeper discounts this morning!

First and foremost, the just-released Toshiba TF-32A710U21 32-inch Smart HD TV – Fire TV Edition is the single best-selling new television on Amazon’s entire site. It’s perfect for a guest bedroom, the kitchen, or any other space where you need a compact TV. This model retails for $180 but right now you can pick one up for just $139.99.

Amazon Logo Available on Amazon

If you need something a bit larger for your living room, the basement, or your master bedroom, it doesn’t get much better than the new Toshiba 50LF621U21 50-inch Smart 4K UHD with Dolby Vision – Fire TV Edition. It has a stunning display, 4K resolution, and it’s on sale for $329.99 right now instead of $380.

Amazon Logo Available on Amazon

If you prefer Roku to Amazon’s smart TV platform, you can score an even deeper discounts on a popular big-screen TV. The $330 TCL 43S425 43 Inch 4K Ultra HD Smart Roku LED TV is on sale today for only $229, which is a huge $100 discount, but you’ll save even more if you go for a larger screen. For a limited time, the TCL 65″ Class 6-Series 4K UHD QLED Dolby Vision HDR Roku Smart TV that normally costs $1,100 is on sale for just $749.99!

Amazon Logo Available on Amazon
Amazon Logo Available on Amazon
Maren Estrada
Maren Estrada Deals Editor

Maren Estrada is a deals expert with more than 15 years of product reviews and deals coverage experience. Having been the Editor for BGR Deals since it first launched in 2013, she has helped our audience save millions of dollars over the years on tens of thousands of popular products. She is the authority on daily deals coverage. In addition to BGR, her work has also appeared on Yahoo!, MSN, and more.