Click to Skip Ad
Closing in...

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

We can’t even believe how good Amazon’s Roku TV and Fire TV deals are today

Published Jul 21st, 2020 12:19PM EDT
Image: Roku/Amazon
  • Everyone knows that the Roku Express HD and Fire TV Stick are the best values out there when it comes to streaming media players, so feel free to get either one if you’re looking for an entry-level streaming stick.
  • Anyone in the market for a new television as well should consider another option, though: There are some terrific smart TV deals right now on models with Roku or Fire TV software built right in.
  • Prices start at just $139.99 for a just-released 32-inch Fire TV from Insignia, and the biggest discount will save you $550 on a stunning TCL 75-inch 4K Roku TV with an almost bezel-less design.

Everyone knows that a “smart TV” isn’t really a smart TV unless it’s powered by either Roku, Fire TV, or Apple software. Televisions from Samsung, Sony, LG, and others run some apps and they’re fine if all you want to do is stream Netflix. But no TV maker will ever support all the apps and games you want with their proprietary smart TV software. That means regardless of whether you buy a “smart TV” or just a regular TV, you’ll need to make it even smarter by adding a streaming media player like a Fire TV Stick, Roku device, or an Apple TV.

Of course, there is a very important exception that everyone should know about. Some vendors sell televisions that ditch the proprietary platforms and instead have Fire TV software or Roku software built right in. That’s pretty much the only time you’ll get away with not having to buy a separate streaming media player. And right now, several of the best options out there that have Fire TV software or Roku software preinstalled are on sale at their lowest prices of 2020. In fact, the two Fire TV Edition televisions we’re going to tell you about have been discounted all week, but they both just got even deeper discounts this morning!

First and foremost, the just-released Insignia 32-inch Smart HD TV – Fire TV Edition is the single best-selling new television on Amazon’s entire site. It’s perfect for a guest bedroom, the kitchen, or any other space where you need a compact TV. This model retails for $170 but right now you can pick one up for just $139.99.

Amazon Logo Available on Amazon

The same brand also has a 43-inch 4K Fire TV Edition model on sale today for $249.99 instead of $300, and you can get an Insignia 50-inch 4K Fire TV for $299.99, which is also a $50 discount.

Amazon Logo Available on Amazon
Amazon Logo Available on Amazon

If you want to upgrade and get even better picture quality without spending much more money, check out the Toshiba 50LF621U21 50-inch Smart 4K UHD with Dolby Vision – Fire TV Edition. It has a stunning display, 4K resolution, and it’s on sale for $329.99 right now instead of $380.

Amazon Logo Available on Amazon

Finally, there are some great deals for people who prefer Roku to Amazon’s smart TV platform. The $330 TCL 43S425 43 Inch 4K Ultra HD Smart Roku LED TV is on sale today for only $229, which is a huge $101 discount, but you’ll save even more if you go for a larger screen. For a limited time, the TCL 65″ Class 6-Series 4K UHD QLED Dolby Vision HDR Roku Smart TV that normally costs $1,100 is on sale for just $799.99, and the massive 75-inch model has a huge $550 discount right now, so you can get it for even less — just $749.99!

Amazon Logo Available on Amazon
Amazon Logo Available on Amazon
Amazon Logo Available on Amazon
Maren Estrada Deals Editor

Maren Estrada has been the Editor of BGR Deals since it launched in 2013. She has more than 20 years of experience testing more than 1,500 products, and reviewing a wide range of consumer electronics including mobile devices, smart home products, computers, and home appliances.

Previously, she was a leading consultant specializing in copywriting, product development, and new product launches.