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Crazy Prime Day Roku deals: $21 Roku Express HD, $27 Premiere with 4K, $37 Roku Stick+

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There are some product categories that are always big sellers during Prime Day each year. For example, we all know that deeply discounted AirPods Pro, Sony noise cancelling headphones, and kitchen gadgets like Instant Pots are going to fly off the shelves this year, because they fly off the shelves every single year. Another wildly popular product category each year is home entertainment, and there’s always one type of device that dominates the best-selling charts. That’s right, we’re talking about streaming media players.

This year, Amazon’s Prime Day Roku deals are the most impressive Roku deals we’ve ever seen by a wide margin. In fact, we’re having trouble believing these deals are real! First and foremost, the $29 Roku Express HD is always near the top of Amazon’s best-sellers chart even when it’s not on sale. Right now, however, you can score one for just $21. That’s a new all-time low price, and it also happens to be the lowest price we’ve ever seen for any Roku device!

Roku Express | HD Streaming Media Player with High Speed HDMI Cable and Simple Remote List Price:$29.99 Price:$21.00 You Save:$8.99 (30%) Buy Now Available from Amazon, BGR may receive a commission

A lot of you out there might be looking for a similar device but with support for 4K streaming content and HDR. If that describes you, you’re definitely in luck because the $39 Roku Premiere is on sale for $27 for Prime Day. That’s also an all-time low price, this time by an even wider margin.

Roku Premiere | HD/4K/HDR Streaming Media Player, Simple Remote and Premium HDMI Cable, Black List Price:$39.99 Price:$27.00 You Save:$12.99 (32%) Buy Now Available from Amazon, BGR may receive a commission

Last but certainly not least, we have a device that takes all the best things about the Roku Premiere and stuffs them into a tiny dongle that disappears behind your TV. That’s right, we’re talking about the best-selling Roku Streaming Stick+ with 4K and HDR support in a dongle form factor. It recently got a price cut from $60 to $50, but right now you can get one for just $37!

Roku Streaming Stick+ | HD/4K/HDR Streaming Device with Long-range Wireless and Roku Voice Remo… List Price:$44.99 Price:$37.00 You Save:$7.99 (18%) Buy Now Available from Amazon, BGR may receive a commission

All three of these fantastic Prime Day deals are available right now, and they’ll be available until the end of the week.

Our deals and product reviews are picked by BGR's expert editors and team.

Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply.