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Roku’s killer Prime Day deals just started early, priced from $21

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  • Roku’s Prime Day deals are so good that the company couldn’t even bear to wait for Prime Day 2020 to actually begin.
  • From now through the end of the week, the best-selling Roku Express HD is on sale for just $21, the Roku Premiere is down to $27, and the wildly popular Roku Streaming Stick+ has dropped to $37 — all of which are all-time low prices.
  • Be sure to check Amazon’s Prime Day 2020 hub for even more early Prime Day deals that are available right now.

There are some product categories that are always big sellers during Prime Day each year. For example, we all know that high-end noise cancelling headphones and kitchen gadgets like Instant Pots are going to fly off the shelves this year, because they fly off the shelves every single year. Another wildly popular product category each year is home entertainment, and there’s always one type of device that dominates the best-selling charts. That’s right, we’re talking about streaming media players.

This year, Roku’s deals are so impressive that the company apparently couldn’t even bear to wait for Prime Day 2020 to begin. Amazon’s big sale kicks off tomorrow, but you can already score Roku’s three huge Prime Day deals right now. What does Roku have in store for us for Prime Day this year? Let’s take a look.

First and foremost, the $29 Roku Express HD is always near the top of Amazon’s best-sellers chart even when it’s not on sale. Right now, however, you can score one for just $22. That’s a new all-time low price, and it also happens to be the lowest price we’ve ever seen for any Roku device!

Roku Express | HD Streaming Media Player with High Speed HDMI Cable and Simple Remote List Price:$29.00 Price:$21.00 You Save:$8.00 (28%) Buy Now Available from Amazon, BGR may receive a commission

A lot of you out there might be looking for a similar device but with support for 4K streaming content and HDR. If that describes you, you’re definitely in luck because the $39 Roku Premiere is on sale for $27 for Prime Day. That’s also an all-time low price, this time by an even wider margin.

Roku Premiere | HD/4K/HDR Streaming Media Player, Simple Remote and Premium HDMI Cable, Black List Price:$39.99 Price:$27.00 You Save:$12.99 (32%) Buy Now Available from Amazon, BGR may receive a commission

Last but certainly not least, we have a device that takes all the best things about the Roku Premiere and stuffs them into a tiny dongle that disappears behind your TV. That’s right, we’re talking about the best-selling Roku Streaming Stick+ with 4K and HDR support in a dongle form factor. It recently got a price cut from $60 to $50, but right now you can get one for just $37!

Roku Streaming Stick+ | HD/4K/HDR Streaming Device with Long-range Wireless and Roku Voice Remo… List Price:$44.60 Price:$37.00 You Save:$7.60 (17%) Buy Now Available from Amazon, BGR may receive a commission

All three of these fantastic Prime Day deals are live right now, and they’ll be available until the end of the week.

Our deals and product reviews are picked by BGR's expert editors and team.

Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply.

Maren Estrada

Maren Estrada is a deals expert with more than 15 years of product reviews and deals coverage experience. Having been the Editor for BGR Deals since it first launched in 2013, she has helped our audience save millions of dollars over the years on tens of thousands of popular products. She is the authority on daily deals coverage. In addition to BGR, her work has also appeared on Yahoo!, MSN, and more.