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Buy this $98 stand mixer instead of spending $300 on a KitchenAid

Published Apr 8th, 2019 12:03PM EDT

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KitchenAid makes some of the best stand mixers on the planet. No one is denying that. Buuuuut… if we’re being perfectly honest, they’re more about “show” than “go” these days. People don’t buy them because they’re so much better than the competition, they buy KitchenAid mixers because they’re trendy and cool. If you want something just as good that costs a fraction of the price, check out the Hamilton Beach 63391 Stand Mixer instead. Don’t worry, you can thank us later.

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Here are the highlights from the product page:

  • COMPLETE BOWL COVERAGE. Mix hands-free with excellent results every time. Planetary mixing action rotates the beaters around the 4 quart, stainless steel bowl, for even and complete mixing. No scraping necessary.
  • BETTER MIXING THAN 2-BEATER STAND MIXERS. This stand mixer has the same mixing action as KitchenAid stand mixers*. Tilt-up head for adding ingredients and changing attachments quickly.
  • POWERFUL 300 WATT MOTOR. Mix thick batters and doughs like breads, cookies and more with ease.
  • DOUGH HOOK , WHISK AND FLAT BEATER INCLUDED. For more mixing versatility. Flat beater and dough hook are nonstick, and all three attachments are dishwasher-safe. A splatter shield guards against messy drips, drops and spills.
  • 7 SPEEDS & MIXING GUIDE. Seven speeds lets you go from a slow stir to a fast mix, with exact control at each one. Plus, a helpful guide at the mixer’s top lets you know which speed to use for various mixing methods.
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Maren Estrada Deals Editor

Maren Estrada has been the Editor of BGR Deals since it launched in 2013. She has more than 20 years of experience testing more than 1,500 products, and reviewing a wide range of consumer electronics including mobile devices, smart home products, computers, and home appliances.

Previously, she was a leading consultant specializing in copywriting, product development, and new product launches.