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Apple TV 4K 2nd-Gen is on sale for $105 at Best Buy

Published Feb 9th, 2023 11:07AM EST
Image: Maren Estrada for BGR

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If you’ve read our Apple TV Plus guide, you know that things are really starting to heat up for Apple’s streaming service. There are so many great TV shows and movies available to stream now, and it still only costs $6.99 per month. Of course, the best way to stream Apple TV Plus is with an Apple TV 4K set-top box, and Best Buy has some impressive deals on the 2nd-generation model right now.

The Apple TV 4K (32GB) is on sale for $104.99, down from its $180 retail price at Best Buy. Or, you can upgrade to the 64GB version for just $10 more.

Apple TV 4K 32GB (2nd Generation) Streaming Media Player with tvOS Apple TV 4K 32GB (2nd Generation) Streaming Media Player with tvOS $104.99 (save $75) $104.99 at Best Buy

Ted Lasso alone is more than worth the cost of an Apple TV Plus subscription. Add in content like Severence, Foundation, CODA, and more, and you’ve got a pretty impressive lineup for just $6.99 a month.

Of course, Apple offers its streaming service on just about every major platform these days. That includes Fire TV, and there are some terrific Fire TV Stick deals that we told you about recently.

But if you have an iPhone and you’re a fan of Apple’s software ecosystem, you’re probably going to enjoy the Apple TV a whole lot more than a Fire TV Stick or a Roku device.

Apple TV 4K WiFi + Ethernet
Apple TV 4K is on sale at Best Buy with discounts of up to $85 off. Image source: Jonathan S. Geller for BGR

Apple’s 2nd-generation Apple TV 4K devices are very popular among our readers. I have several of them in my own home, and I like them so much more than my Fire TV Sticks.

Not only is the UI so much faster, but it also looks just like an iPhone or iPad. You can even use many of the same apps as you do on your other Apple devices. And needless to say, the Apple TV 4K supports every other major streaming service including Netflix, Hulu, HBO Max, Amazon Prime Video, and more.

The 2nd-generation Apple TV 4K still has a retail price starting at $179.99 at Best Buy. Today, however, there’s a $75 discount on the 32GB model that drops it to $104.99. Or, as we mentioned, you can double the storage and get the 64GB version for $114.99 instead of $199.99.

Apple TV 4K 32GB (2nd Generation) Streaming Media Player with tvOS Apple TV 4K 32GB (2nd Generation) Streaming Media Player with tvOS $114.99 (save $85) $114.99 at Best Buy

The newer Apple TV 4K 3rd-Gen model doesn’t cost much more, with a retail price starting at $129.99. It’s not a very big upgrade though, so you might just want to save a few extra bucks instead.

Maren Estrada
Maren Estrada Deals Editor

Maren Estrada is a deals expert with more than 15 years of product reviews and deals coverage experience. Having been the Editor for BGR Deals since it first launched in 2013, she has helped our audience save millions of dollars over the years on tens of thousands of popular products. She is the authority on daily deals coverage. In addition to BGR, her work has also appeared on Yahoo!, MSN, and more.