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Amazon’s best early Prime Day deal is hidden where most people can’t find it

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There are some truly mind-blowing early Prime Day 2021 deals out there right now at Amazon. Among BGR Deals readers, there are two particular sales that everyone has been gravitating toward. First, the Blink Mini home security camera is already a steal at its normal price of $35. If you’re a Prime member, however, you can pick up as many Blink Mini cams as you want right now for just $19.99 each. That’s crazy! Then, on top of that, Amazon is offering the $100 Ring Video Doorbell with Echo Dot bundle to Prime subscribers for the insane price of just $44.99. We’ve never seen similar deals come close to hitting that all-time low price.

Amazon shoppers have been swarming to get those early Prime Day deals, and rightfully so. But if you ask us, there’s a different early Prime Day 2021 that’s even better — and almost no one knows about it because it’s not being promoted on Amazon’s site. Instead, it’s hidden, and the only way to find it is to stumble upon it.

Well, that’s the only way to find it unless you’re a BGR Deals reader, of course.

Today's Top Deal Luxurious bed sheets with 100,000 5-star Amazon reviews start at just $20 in this amazing sale! List Price:$37.99 Price:$19.99 You Save:$18.00 (47%) Buy Now Available from Amazon, BGR may receive a commission Available from Amazon BGR may receive a commission

Head over to the Fire TV Stick 4K page right now on Amazon’s site and you’ll still see the same $40 price that has been around since early last week. But if you add one to your cart and use the coupon code HELLOFTV at checkout, you’ll slash the price to just $29.99. That’s the lowest price of the year so far, and it’s probably the same price Amazon will charge next month during its big Prime Day 2021 blowout. In other words, this is quite possibly the single best bargain on any Amazon device on the retailer’s entire site right now!

This year has been huge for Amazon device deals so far. Nearly every single popular Amazon-branded hardware product has gone on sale at some point in the first few months of 2021, from Kindles and tablets to Ring doorbells, Echo smart speakers, and more. Needless to say, all of the company’s hottest Fire TV devices were discounted as well. Unfortunately, most of those great deals disappeared last month, which means you missed out if you didn’t take advantage of the big sale we covered last month. That’s why it’s so great that this hidden deal popped up on Amazon’s site!

Now, for the inevitable caveat — because you knew there had to be a catch. Head over to Amazon’s terms and conditions page for this deal and you’ll see the following note: “This is a limited time offer. Qualifying customers only.” And as is customary with Amazon’s hidden deals like this one, there is absolutely no indication of who qualifies to get the special discount and who does not.

The last time we told our audience about this secret sale, we heard from a handful of readers who weren’t able to get the discount. That being said, thousands of our readers used the code successfully, so it seems like it should work just fine for most people. The only way to find out if it’ll work for you is to jump over to Amazon’s Fire TV Stick 4K page, enter the coupon code HELLOFTV at checkout, and see if the price drops to $29.99.

This deal is scheduled to end on Tuesday, June 15, so get in on the action now while you still can!

Fire TV Stick 4K streaming device with Alexa Voice Remote (includes TV controls) | Dolby Vision… Price:$29.99 Buy NowCoupon Code: HELLOFTV Available from Amazon, BGR may receive a commission

Here are the key takeaways:

  • The Fire TV Stick 4K is Amazon’s most powerful streaming media player ever with the popular dongle form factor
  • Supports all of your favorite streaming services like Netflix, HBO Max, Apple TV+, YouTube, Amazon Prime Video, Disney+, Peacock, Paramount+, Discovery+, and so much more.
  • You can also stream for free with Tubi, Pluto TV, IMDb TV, and other free streaming services
  • Plenty of games and other apps to choose from in Amazon’s app store
  • The included Alexa voice remote lets you control your content and more with your voice
  • You can also use Alexa voice commands to check the weather, control your smart home devices, and so much more
  • Supports 4K Ultra HD, Dolby Vision, HDR, and HDR10+
  • Fire TV gives you access to more than 500,000 different movies and TV episodes
  • Amazon Prime members get free access to Amazon Prime Video
Fire TV Stick 4K streaming device with Alexa Voice Remote (includes TV controls) | Dolby Vision… Price:$29.99 Buy NowCoupon Code: HELLOFTV Available from Amazon, BGR may receive a commission

Our deals and product reviews are picked by BGR's expert editors and team.

Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply.

Maren Estrada

Maren Estrada is a deals expert with more than 15 years of product reviews and deals coverage experience. Having been the Editor for BGR Deals since it first launched in 2013, she has helped our audience save millions of dollars over the years on tens of thousands of popular products. She is the authority on daily deals coverage. In addition to BGR, her work has also appeared on Yahoo!, MSN, and more.