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Amazon Prime Day 2017 is official: Everything you need to know

Amazon Prime Day 2017 Date

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It’s. About. To go. Down. Amazon Prime Day 2017 has been made official, with Amazon having just announced that Prime Day will take place on July 11 this year. As anyone and everyone knows at this point, Prime Day is basically Black Friday in the summer, with tens upon tens of thousands of deals spread across every single one of the product categories on Amazon’s website.

Prime Day has been huge for the past two years, and Prime Day 2017 is going to be Amazon’s biggest sales event ever. Deals begin long before July 11 rolls around, of course, and we’ll tell you everything you need to know to prepare for next month’s big event.

First and foremost, there are two links you’ll need right away on Amazon’s site. Both of these links are hugely important, and we’ll explain why.

While there will be plenty of typical Amazon deals available to anyone and everyone, but the best bargains you’ll find in the days leading up to Prime Day and on Prime Day itself will be available exclusively to Amazon Prime subscribers. The first link above is for anyone who doesn’t already subscribe to Prime. Start your free Amazon Prime trial right now, and you’ll be ready to rock next month for Prime Day 2017.

The second link is for the Prime Day 2017 Insider’s Guide. Consider this your home base for everything having to do with Prime Day. Actually BGR Deals is your home base for everything having to do with Prime Day since we’ll cut through all the noise and highlight only the best bargains available. But that page on Amazon’s website is a close second.

Now let’s dive into Amazon’s Prime Day 2017 schedule.

As you might have guessed, Prime Day isn’t exactly a “day.” In the same way retailers offer deals all week long leading up to Black Friday, Amazon will unleash brand new bargains each day leading up to July 11. The action begins on July 5, and Amazon will let loose brand new themed deals each day from July 5 through July 9. Here are the themes:

  • July 5: Alexa voice shopping (14 related promotions including Alexa speaker deals)
  • July 6: Amazon Music
  • July 7: Amazon Video
  • July 8: Everyday Essentials
  • July 9: Amazon Reading

Those are the themes, but there will be plenty of other deals that stray from those themes.

Once the lead-up days are out of the way, the action begins at 9:00 PM Eastern Time, 6:00 PM Pacific Time on July 10, which is when Prime Day 2017 deals will begin to go live, and they’ll run straight through the end of the day on July 11.

Finally, we have some more good news: there are already two huge Prime Day 2017 promotions you can take advantage of right now. Definitely check out the special Amazon Video deal and the Amazon Music Unlimited deal that just went live.

Our deals and product reviews are picked by BGR's expert editors and team.

Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply.

Maren Estrada

Maren Estrada is a deals expert with more than 15 years of product reviews and deals coverage experience. Having been the Editor for BGR Deals since it first launched in 2013, she has helped our audience save millions of dollars over the years on tens of thousands of popular products. She is the authority on daily deals coverage. In addition to BGR, her work has also appeared on Yahoo!, MSN, and more.