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Amazon’s first big sale of 2018 brings discounts on Kindles, Echo, Fire tablets, Fire TV, more

Amazon Echo Price

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With Valentine’s Day less than two weeks away, Amazon is kicking off its first big sales event of 2018. Amazon discounts its various hardware products here and there all year long, of course, but every so often Amazon turns up the heat by discounting a wide range of devices all at once. Such is the case with a huge sale that just began at 3:00 PM EST on Saturday.

America’s top online retailer is discounting just about everything you can think of. Highlights from the limited-time sale include a $15 discount on the All-new Fire TV, $5 off the Fire TV Stick, $20 off the Amazon Cloud Cam, $15 off the newest Amazon Echo Alexa speaker, $15 off the new Echo Spot, $10 off the already-affordable Fire 7 tablet, $20 off the Fire HD 8, $30 off the Fire HD 10, $20 off the Kindle, $20 off the Kindle Paperwhite, and more.

Different sales will be live for different time spans, so we’ve broken everything down for you below.

Echo device deals; 2/3 3pm – 2/5 2:59am ET

Fire TV deals; 1/28 12am – 2/4 11:59pm ET

Tablet deals; 2/3 3pm – 2/14 11:59pm ET

Kindle deals; 2/3 3pm – 2/14 11:59pm ET

Cloud Cam deal; 2/3 3pm – 2/14 11:59pm ET

Our deals and product reviews are picked by BGR's expert editors and team.

Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply.

Maren Estrada

Maren Estrada is a deals expert with more than 15 years of product reviews and deals coverage experience. Having been the Editor for BGR Deals since it first launched in 2013, she has helped our audience save millions of dollars over the years on tens of thousands of popular products. She is the authority on daily deals coverage. In addition to BGR, her work has also appeared on Yahoo!, MSN, and more.