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Don’t let Prime Day slip away without saving $100 on 23andMe’s best-selling DNA test

Published Oct 14th, 2020 6:07PM EDT
Image: 23andMe/Amazon
  • Is Prime Day truly Prime Day without a deep discount on one of the best-selling DNA test kits in the world?
  • The Prime Day 2020 deal you’ve been waiting for is finally here — save $100 on the wildly popular 23andMe Health + Ancestry Service DNA Test.
  • Visit Amazon’s Prime Day 2020 hub to see all the latest deals, and be sure to check out BGR’s Prime Day deals roundup to see the very best bargains available right now.

Prime Day 2020 is just hours away from coming to an end, but you know there are a handful of killer deals you need to take advantage of before the day is done. And it goes without saying that the 23andMe Health + Ancestry Service DNA Test is up near the top of the list.

At-home DNA test kits are among the most popular holiday gifts out there, and this is the best-selling kit that 23andMe offers. It checks all the main boxes for both health and ancestry data. After following the instructions and sending the test back, you’ll receive more than 150 reports covering everything you can imagine, and plenty you can’t. This kit typically retails for $199, but it’s half off for Prime Day 2020. That means you’ll pay just $99!

If you’ve never taken a DNA test before, this is the one you want. If you have, the 23andMe Health + Ancestry Service DNA Test makes a perfect gift for practically anyone on your list.

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Here are the key details from Amazon:

  • HEALTH FEATURES: Know your genes. Own your health. Learn how genetics can influence your chances of developing certain health conditions. Find out if you’re a carrier for certain inherited conditions. Discover what your DNA has to say about your well-being and how it can influence certain lifestyle choices.*
  • ANCESTRY AND TRAITS FEATURES: Know your personal story in a whole new way. Discover your ancestry composition and where in the world your DNA is from across 2000+ regions. Automatically start your Family Tree using your DNA. See what your DNA might have to say about your taste and smell preferences. Discover how DNA can affect your ability to match a musical pitch or whether you hate the sound of chewing.
  • PRIVATE AND PROTECTED: Everyone deserves a secure, private place to explore and understand their genetics. Your data is encrypted, protected, and under your control. You decide what you want to learn and what you want to share. ○ Subject to 23andMe’s Terms of Service at and Privacy Statement at
  • RESEARCH: Know you’re making a difference. When you opt in to participate in our research, you join forces with millions of people contributing to science. Your participation could help lead to discoveries that may one day make an impact on your own health, the health of your family, and people around the world.

Amazon Logo Available on Amazon

Maren Estrada Deals Editor

Maren Estrada has been the Editor of BGR Deals since it launched in 2013. She has more than 20 years of experience testing more than 1,500 products, and reviewing a wide range of consumer electronics including mobile devices, smart home products, computers, and home appliances.

Previously, she was a leading consultant specializing in copywriting, product development, and new product launches.

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