John Legere has literally made a career by bashing other wireless carriers for “ridiculous” activation fees, “bullshit” extra add-ons, and “absurd” pricing schemes.

So it’s a little awkward that T-Mobile has very quietly increased the cost of its “SIM Starter Kit” — that’s an activation fee, let’s be clear — to $25. That’s the second increase in a year, and means that over the last 365 days, the price of adding an extra line to T-Mobile has increased by $10 for no discernible reason.

The T-Mobile “3-in-1 Starter Kit” is a nano SIM plus adapters to use that card in an older phone with microSIM or regular SIM slots. You need it if you’re a new postpaid coming to T-Mobile, or opening a new line, as it’s a sadly necessary part of getting cell service.

The SIM also costs T-Mobile somewhere around ten cents (and that’s being generous), which makes the profit margin painfully big.

A T-Mobile representative told BGR that “It’s an equipment charge and we occasionally have to adjust the cost. It applies to any postpaid customer adding a new T-Mobile SIM.”

Think that charging an absurd amount of money just for the privilege of opening a new line so that you can pay your carrier more money is a little absurd? T-Mobile CEO John Legere agrees! Or, at least he does when the carrier in question in AT&T:

Yes, some kind of signup fee is probably necessary for wireless carriers. If there’s zero barrier to entry, you’ll get more customers gratuitously signing up for a month and losing T-Mobile money in the short run, as it does take some back-end work to provision new devices. But there’s no reason why you should call that cost a “SIM Starter Package” rather than a new-line activation fee (which is what it is), and there’s really no reason why that fee needs to go up from $15 to $25 in the space of a year.

H/T Reddit

Chris Mills has loved tinkering with technology ever since he worked out how to defeat the parental controls on his parents' internet. He's blogged his way through Apple events and SpaceX launches ever since, and still keeps a bizarre fondness for the Palm Pre.