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Yoni Heisler

Since 2015
Top Channel Apple
Articles 5,442


Yoni Heisler has been writing about Apple and the tech industry at large for over 15 years. A life long Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW. When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.

Apple Watch Pricing

The Apple Watch is actually priced lower than the original iPod

March 19th, 2015

The pricing structure of the Apple Watch has been subject to a lot of debate over the past few days. And with good reason, the pricing matrix Apple chose for its new wearable is without question the most complex we’ve seen from the Cupertino-based company to date. Starting with the Sports model and working up …

Apple Watch Sales

Here’s why Apple Watch marketing has been focused on women

March 19th, 2015

As the Apple Watch launch draws closer, we can expect to see an onslaught of Apple’s marketing muscle in full effect. From TV spots — which have already started airing — to extensive print ads, it’s only a matter of time before we’re drowning in a sea of Apple Watch advertising. Thus far, Apple’s Apple …

Star Wars Stormtrooper

Watch: A Star Wars Stormtrooper rides a modified quadcopter drone

March 18th, 2015

Given how unbelievably cool drones are, what with many being equipped with HD cameras and all, it’s hard to imagine how one might make a drone that much more compelling. Well, Star Wars hobbyist and full-time Google engineer Adam Woodworth figured out how to do just that. Woodworth not too long ago placed a Star …

Comcast Apple TV

Comcast could get dragged kicking and screaming into joining Apple’s TV service

March 18th, 2015

Despite initial reports that content from NBCUniversal (which is owned by Comcast) won’t be a part Apple’s rumored TV streaming service, contract terms Comcast agreed to when it acquired NBCUniversal back in 2011 may force the media giant’s hand. To pass regulatory scrutiny, Comcast a few years ago agreed that it would make NBCUniversal content …

Kendrick Lamar Spotify Record

Kendrick Lamar’s new album sets Spotify streaming record

March 18th, 2015

In case anyone is still wondering why Apple doled out $3 billion for Beats Music, all one has to do is look to the immense success and growing popularity of Spotify. Just this week, Kendrick Lamar’s new album, To Pimp a Butterfly, set a new Spotify record for the most streams in a single day, 9.6 …

Buzz Aldrin Mars

Buzz Aldrin tweets an epic photo for the ages

March 17th, 2015

When it comes to moon travel, astronaut Buzz Aldrin has already been there and done that. As the second man to ever walk on the moon, Aldrin these days has his eyes set on a bigger goal and an even tougher challenge: Mars. Indeed, the moon is seemingly old news nowadays, what with people like Tesla …

Porsche Electric Car

How Porsche plans to take on Tesla

March 17th, 2015

With Tesla proving that there’s a bustling market for electric cars, a number of more traditional automakers have started devoting tremendous resources towards electric car development. BMW is of course one such example, and just a few weeks ago we began to see rumblings that even Apple has plans to develop an electric car of …

Apple Watch Feature

Clever Apple Watch trick will help you find your lost iPhone

March 17th, 2015

“Find My iPhone” is a great tool for locating a missing iPhone, whether someone stole it from you or you just forgot it at a friend’s place. All the same, “Find My iPhone” does have its limitations. While it can certainly help you locate your missing device anywhere in the world, it’s not all that useful …