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Yoni Heisler BGR Profile Photo

Yoni Heisler

Since 2015
Top Channel Apple
Articles 5,442


Yoni Heisler has been writing about Apple and the tech industry at large for over 15 years. A life long Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW. When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.

Donald Trump Stephen Colbert

Stephen Colbert has some things to say about Trump’s latest tweets

June 30th, 2017

In what’s become something of an embarrassing national tradition, Donald Trump this week took to Twitter and blasted MSNBC Morning Joe co-host Mika Brzezinski. In a pair of tweets, Trump called Brzezinski “low I.Q. Crazy Mika” and then later referenced a New Year’s Eve meeting where he said “she was bleeding badly from a face-lift.” Predictably, …

Apple TV

Apple’s TV strategy is still an embarrassing joke

June 30th, 2017

Last year, I wrote that Apple’s TV strategy was an aimless disaster and that company executives, at a fundamental level, appeared to have no concept as to what makes for a compelling TV viewing experience. Many months later, the sad reality is that Apple’s TV strategy remains a disorganized and embarrassing mess, with little evidence …

Electric Cars: Fisker Emotion

Apple is suspiciously interested in Fisker’s electric car

June 29th, 2017

Earlier this month, Apple CEO Tim Cook took the unusual step of confirming Apple’s interest in developing self-driving car technologies. During a recent interview with Bloomberg, Cook was asked about Apple’s aspirations in the automotive space. Responding quickly, Cook said: “We’re focusing on autonomous systems. It’s a core technology that we view as very important. …

Original iPhone Reviews

Not everyone was a fan of the original iPhone

June 29th, 2017

If you ever need proof that tech pundits and even seasoned tech executives often can’t appreciate a revolutionary product even when it stares them in the face, you won’t find a better example than the original iPhone. When Steve Jobs first introduced the device in January of 2007, it was readily apparent that the device …

BMW Vs Tesla

BMW will unveil its new Model 3 competitor in September

June 29th, 2017

Whether traditional automakers like it or not, we’re already in the midst of an EV revolution. Thanks largely to the success Tesla had with the Model S, not to mention the immense interest the Model 3 has garnered in recent months, more established automakers are becoming increasingly serious about taking Tesla head-on. Porsche, for example, …

iPhone History

Famed Apple engineer details the iPhone’s secret history

June 29th, 2017

With the 10th anniversary of the iPhone’s release this week, a number of Apple engineers who played an instrumental role in the iPhone’s creation have been conducting interviews and shedding new light on how Apple managed to create such a revolutionary product in just about two years. Just last week, former Apple executive Scott Forstall …