Apple TV

Apple has no idea what it’s doing in the TV space, and it’s embarassing

Apple has no idea what it’s doing in the TV space, and it’s embarassing

November 3rd at 12:08 PM

Aimless. Backwards. Confused. These are just a few adjectives which, to a frustrating extent, seem to perfectly encapsulate Apple’s glaring lack of vision in the TV space. Apple certainly understands that TV (and by extension, the living room) is important, but the more I see what Apple is doing with the Apple TV, and the more I hear Apple executives excitedly drone on about their comically boring TV strategy, the more I become convinced that the company has absolutely no idea what it’s doing.

Broadly speaking, I don’t believe that the higher-ups at Apple grasp, on an even basic level, what makes for a compelling TV viewing experience. And while the company, in my view, wasted its time exploring the feasibility of developing and manufacturing a car, it completely ignored the growing strategic importance of TV in the process.

This oversight — whether the cause be a lack of vision or a lack of execution — is particularly ironic given that it was Apple’s keen appreciation of the strategic importance of music in the early 2000s that led to the iPod, the iTunes Music Store and, in turn, Apple’s ascension back to the top of the tech heap. These days, however, power and leverage within the TV space is quickly being usurped by players like Netflix while Apple remains embarrassingly stuck on the sidelines.

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Minecraft App Apple TV

Apple announces brand new TV app and more for Apple TV

October 27th at 1:15 PM

Apple announces brand new TV app and more for Apple TV

Apple kicked its MacBook event on Thursday with an Apple TV announcement that’s pretty exciting. At least for Minecraft fans. But the most exciting new announcement concerns the brand new TV universal app that will offer users access to the same TV content across devices. More →

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Apple TV Discount

Apple just killed the cheap Apple TV

October 5th at 7:00 PM

Apple just killed the cheap Apple TV

The fourth-generation Apple TV, with its apps and fancy remote, is the set-top box Apple wants you to buy. But if you’re not interested with friends and you really just want Netflix on your big screen, the $69 third-gen Apple TV has been a good option.

That is until today, when Apple unceremoniously yanked the 3rd-gen TV off shelves, leaving the $149 Apple TV as the only option.

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Apple TV 5 Release Date

New Apple TV will be coming soon, FCC filing suggests

September 23rd at 10:35 AM

New Apple TV will be coming soon, FCC filing suggests

Filings from the Federal Communication Commission have revealed the existence of a new Apple product with a model number that doesn’t correspond to anything in the lineup. Details are scarce, but from what we can work out, it could be a new Apple TV set for release.

The device has the model number A1844, which is not currently in use by any Apple device. The power supply and screw placement are in line with the existing Apple TV, although not perfectly identical.

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Apple TV Jeff Bezos

Jeff Bezos explains why Amazon pulled the Apple TV from its online store

June 1st at 2:30 PM

Jeff Bezos explains why Amazon pulled the Apple TV from its online store

The Apple TV is a great for watching content from any number of media sources, including Netflix, YouTube and a growing and seemingly endless selection of channels from various content providers. Conspicuously absent, however, is support for Amazon’s Prime Video; which is a shame because Prime Video itself boasts an impressive selection of compelling and exclusive video content.

For some time, it’s been widely assumed that the lack of support for Prime Video on the Apple TV was rooted in Amazon’s desire to push sales of its own Fire TV set top box. This sentiment was only bolstered when Amazon in October of 2015 abruptly stopped selling the Apple TV on its website altogether.

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Kobe Bryant and Michael B. Jordan star in brand new Apple TV ad

April 11th at 10:30 PM

Kobe Bryant and Michael B. Jordan star in brand new Apple TV ad

Apple yesterday released a brand new Apple TV ad featuring Kobe Bryant and Michael Jordan. No, not that Michael Jordan, but rather Michael B. Jordan of The Wire, Friday Night Lights and Creed fame. Coupled with Apple’s recent Cookie Monster themed iPhone 6s ad, Apple’s advertising has certainly been on a role as of late.

While previous Apple ads featuring Hollywood personalities have been largely forgettable (ahem, Samuel L. Jackson), if not somewhat annoying, Apple’s most recent effort actually works and delivers a few laughs in the process.

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Slim Xbox One 2016 Apple TV

Microsoft might launch a slim Xbox One version to take on the Apple TV

December 31st at 8:22 AM

Microsoft might launch a slim Xbox One version to take on the Apple TV

Microsoft is rumored to be prepping a slimmer Xbox One console that may launch next year to compete directly against Apple’s brand new Apple TV. The product will not replace the Xbox One but complement it, and will have more limited gaming capabilities. More →

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Best Apple TV Apps 2015

Apple announces the best apps of 2015 for iPhone, iPad, Apple TV and Apple Watch

Apple announces the best apps of 2015 for iPhone, iPad, Apple TV and Apple Watch

December 9th at 2:50 PM

Every year, Apple publishes a list of the best apps released on the App Store over the course of the last 12 months. 2015 is no different, but this year heralded the arrival of a new operating system: tvOS. A new operating system means a new selection of apps, so along with its list of top iPhone apps, Apple has also put together a list of the best Apple TV apps. More →

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Apple Prime Instant Video Upgrade

Amazon is making a big move in its battle with Netflix

November 26th at 3:30 PM

Amazon is making a big move in its battle with Netflix

Amazon will soon give customers one more reason to join its special membership program: access to even better TV content than what’s already available to Prime subscribers. The company is apparently working on adding various other online on-demand networks to Prime in a move that’s likely meant to help it better position itself against rivals including Netflix and Hulu but also Apple TV, Roku, Chromecast, and others. More →

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Apple TV Problems

4 Apple TV problems that need to be fixed

November 4th at 4:35 PM

4 Apple TV problems that need to be fixed

I’ve been using the new Apple TV for a few days now, and like many of the early reviewers I’ve seen, I wholeheartedly agree that the device is teeming with potential. Though long considered a hobby within the company, the fourth-gen Apple TV finally appears ready to make the leap into a full-fledged product and meaningful contributor to Apple’s bottom line.

At the same time, the Apple TV does have a number of kinks that Apple will hopefully address sooner rather than later. While these gripes don’t necessarily rise to the level of being deal-breakers, they do unfortunately dampen the overall user experience.

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Apple TV Tips And Tricks

Apple TV tips and tricks: Getting the most out of Apple’s new set-top-box

November 2nd at 10:45 PM

Apple TV tips and tricks: Getting the most out of Apple’s new set-top-box

The recently released fourth-gen Apple TV may very well become a sleeper hit for Apple this holiday shopping season. Though the device isn’t being backed by a big marketing campaign (not yet at least), the device has received favorable reviews and represents Apple’s most compelling effort to transform its tried and true hobby into a more important and lucrative part of its product lineup.

With most people set to receive the latest and greatest Apple TV sometime this week, it’s as good a time as any to run through some of the more essential tips and tricks new Apple TV owners should be aware of.

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