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Google just leaked Pixel 5 pricing and preorder info

Published Sep 28th, 2020 7:31AM EDT
Pixel 5 Release Date
Image: WinFuture

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  • The Pixel 5 isn’t even official, but Google mistakenly announced preorders for Japan, complete with pricing details, a few days before its press event.
  • The Google Japan leak confirms the recent Pixel 5 design leaks, and the rumors that said the Pixel 5 would be more affordable than the Pixel 4 series.
  • Google will hold its Pixel and Nest hardware event online on September 30th.

Two days separate us from Google’s “Launch Night In” event, where the company will take the wraps off its new Pixel phones, next-gen Chromecast, and new Nest speakers. These products have been featured in extensive leaks in the previous months, so it’s not like they’re hugely surprising. The star of the show should be the Pixel 5, the next Google flagship to take on the iPhone 12, and the company’s first 5G phone. But the phone will hardly qualify as an iPhone rival. The Pixel 5 won’t have the hardware to match flagship Androids, and it won’t stand a chance against the new iPhones when it comes to speed. Or older iPhones. Or the Pixel 4. But the Pixel 5 will have a much better design than last year’s Pixel 4, even if that means it won’t support 3D face recognition. Also, it will come with 5G connectivity, just like most new phones this year. All of that will make the phone cheaper to make and more affordable to buyers. And Google has mistakenly revealed the price of the handset in Japan.

Google posted a tweet on its official account for Japan featuring the same Pixel 5 press render that we saw in leaks a few days ago (image above). Google confirmed the name of the handset would be Pixel 5, not that there was any doubt about that, and that it will have 5G support.

Pixel 5
Google Japan leaked the Pixel 5 phone a few days ahead of the official reveal. Image source: Google via 9to5Google

The tweet was deleted, but not before the internet saved it. Here’s what a Google translation of the message said, via 9to5Google:

Google Pixel 5, the ultimate 5G-enabled smartphone from Google, is now available for pre-order. Enjoy fast movie downloads and professional-grade photography. 5G experience with the best specs.

The Pixel 5 can’t be available for preorder before Google unveils it, so this was a mistake. But Google did reveal the pricing structure for the country. The Pixel 5 will cost 74,800 yen ($710), which is significantly cheaper than the 89,980 yen ($854) price tag of the Pixel 4 last year. The Pixel 4a costs 42,900 yen ($407) in Japan.

The Pixel 4 started at $799 last year, but several leaks said its successor would be more affordable. The phone might cost €629 in Europe according to recent leaks, while the US pricing might start either at $649 or $699. The more expensive the Pixel 5 will be, the more it’ll hurt Google.

Pixel 5
Purported imagery used in Google Japan tweet reveals the Pixel 5 design and price for the country. Image source: Google via 9to5Google

The Pixel 4a 5G that’s joining the Pixel 5 this year is supposed to offer the same hardware as the more premium phone at an even more affordable price. The phone will be made of plastic instead of glass and could cost just $499, according to several leaks.

Google will probably confirm these last-minute Pixel leaks in a couple of days, during its September 30th virtual press conference.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.