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You’re nuts if you don’t get a Roku today in Amazon’s big sale

Published Jul 23rd, 2020 11:43AM EDT
Image: Roku/Amazon

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  • Today is the day you finally stop procrastinating and pick up a Roku device because the company’s two most popular models are both on sale at all-time low prices right now.
  • Anyone in search of an entry-level model who doesn’t care about bells and whistles will want to check out the Roku Express HD, which is on sale for $24 right now at Amazon.
  • If you want a big upgrade that supports 4K resolution and HDR content, the $60 Roku Streaming Stick+ has fallen to just $39, matching the price we say last year on Prime Day and Black Friday.
  • If you’re in need of a new TV and not just a streaming media player, there are also deep discounts up to $550 off HDTVs and 4K TVs with Roku software built right in.

The big news this week in the streaming media player market is that Amazon’s Fire TV Stick 4K is on sale for the first time in months. Thanks to a $15 discount, you can actually pick up the 4K model right now for less than the entry-level Fire TV Stick, which is definitely rare.

Many people out there prefer Roku devices to Amazon’s Fire TV lineup, and if that describes you then we’ve got some terrific news. The wildly popular Roku Express HD and the Roku Streaming Stick+ are both on sale right now at their lowest prices ever!

Starting with the entry-level model, the Roku Express HD was updated for 2019 and it’s one of the most affordable streaming media players out there. You get access to every streaming service you have ever heard of along with dozens and dozens of services you’ve probably never heard of. On top of that, you get The Roku Channel, which aggregates all sorts of great movies and TV shows that you can stream for free. It’s shipping out next week and it’s only $24 at Amazon.

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There are three things you won’t get with the Express HD that might make it worth the upgrade. First, you won’t get a compact dongle form factor — it’s still compact, but it’s not a dongle. Second, you won’t get support for content that streams in 4K resolution. And third, you won’t get support for the vivid colors that come along with HDR content. For all that, you’ll need the Roku Streaming Stick+, which just so happens to be on sale today for $39 instead of $60. That price matches Amazon’s sale from this past Prime Day and Black Friday, so it’s definitely a great deal.

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Finally, anyone in need of a new TV will find killer deals right now on HDTVs and 4K TVs with Roku software built in. The $330 TCL 43S425 43 Inch 4K Ultra HD Smart Roku LED TV is down to $229, the TCL 65″ Class 6-Series 4K UHD QLED Dolby Vision HDR Roku Smart TV that normally costs $1,100 is on sale for just $799.99, and the massive 75-inch model has a huge $550 discount right now, so you can get it for even less than the 65-inch model — just $749.99!

Amazon Logo Available on Amazon
Amazon Logo Available on Amazon
Amazon Logo Available on Amazon
Maren Estrada Deals Editor

Maren Estrada has been the Editor of BGR Deals since it launched in 2013. She has more than 20 years of experience testing more than 1,500 products, and reviewing a wide range of consumer electronics including mobile devices, smart home products, computers, and home appliances.

Previously, she was a leading consultant specializing in copywriting, product development, and new product launches.