Black Friday 2018 has officially arrived! Retailers across the country are now offering their biggest discounts of the year, and there’s no question that Amazon is among the hottest destinations for Black Friday shopping. Amazon is offering thousands upon thousands of fantastic Black Friday bargains beginning right now, and we’re beyond impressed with the sales we’ve seen so far. Some examples of today’s top Black Friday deals include deep discounts on popular Instant Pot cookers, the lowest price ever on a 12-month PlayStation Plus membership, the Roomba 960 for $50 less than iRobot’s official Black Friday sale price, tons of Philips Hue deals, a secret Sonos sale, the best price ever on Bose true wireless earbuds, deep discounts on the Nest Learning Thermostat and Nest Cam Indoor, and so much more. You can shop Amazon’s massive Black Friday sale right here on the Amazon site.

On top of all the deals noted above though, Amazon is also slashing prices on pretty much every single one of the products in its own product lines, from Fire TVs and Echos to Kindles, Blink security cameras, Fire tablets and more. Check out all the deals below — we’ve highlighted our favorites in bold!

Starting November 23:

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