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Amazon has been running early Black Friday sales for a full week, but now it’s time to remove “early” from the equation. Black Friday isn’t just a Friday anymore, it’s a full week of deals that culminates with one of the busiest shopping days of the year. Your Black Friday doesn’t have to be so busy though, because Amazon just kicked things off with the best pricing of the year on some of its most popular gadgets. The Kindle Paperwhite drops to $89.99 in Amazon’s big Black Friday 2017 sale, and the regular Kindle is just $49.99 right now. Meanwhile the Fire HD 10 tablet is on sale for $99.99 and Dash Buttons can be had for $2.50 a piece (and you still get the $5 credit the first time you use one).

Check out all of Amazon’s just-launched Black Friday deals below, and you can shop the site’s Countdown to Black Friday sale right here.

Fire 7 Kids Edition Tablet, 7" Display, 16 GB, Blue Kid-Proof Case - (Previous Generation - 7th… Price: Available from Amazon, BGR may receive a commission Buy Now
Fire HD 8 Kids Edition Tablet, 8" HD Display, 32 GB, Blue Kid-Proof Case (Previous Generation -… Price: Available from Amazon, BGR may receive a commission Buy Now
Fire HD 10 Tablet with Alexa Hands-Free, 10.1" 1080p Full HD Display, 32 GB, Black (Previous Ge… Price: Available from Amazon, BGR may receive a commission Buy Now
Kindle E-reader (Previous Generation - 8th) - Black, 6" Display, Wi-Fi, Built-In Audible - Incl… Price: Available from Amazon, BGR may receive a commission Buy Now
Kindle Paperwhite E-reader (Previous Generation - 7th) - Black, 6" High-Resolution Display (300… Price: Available from Amazon, BGR may receive a commission Buy Now
Kindle for Kids Bundle with Kindle E-reader 8th Generation, 2-Year Worry-Free Guarantee, Black… Price: Available from Amazon, BGR may receive a commission Buy Now
Kindle Essentials Bundle including Kindle 6” E-Reader (Previous Generation - 8th), Black with… Price: Available from Amazon, BGR may receive a commission Buy Now
Kindle Paperwhite Essentials Bundle including Kindle Paperwhite 6" E-Reader (Previous Generati… Price: Available from Amazon, BGR may receive a commission Buy Now

Here are some more of Sunday’s hottest deals:

Sony XBR-55X900E 55-inch 4K HDR Ultra HD Smart LED TV (2017 Model)with TV Mount Bundle Price: Available from Amazon, BGR may receive a commission Buy Now
X850E | LED | 4K Ultra HD -65-New Price: Available from Amazon, BGR may receive a commission Buy Now
TaoTronics Bluetooth Headphones Active Noise Cancelling Headphones, Durable Over Ear Headphones… Price: Available from Amazon, BGR may receive a commission Buy Now
Bose Companion 20 Multimedia Speaker System Price:$249.00 Available from Amazon, BGR may receive a commission Buy Now
Bose QuietComfort 25 Acoustic Noise Cancelling Headphones for Apple devices - Black (Wired 3.5m… Price: Available from Amazon, BGR may receive a commission Buy Now
Price: Available from Amazon, BGR may receive a commission Buy Now
Anker 2.4G Wireless Vertical Ergonomic Optical Mouse, 800 / 1200 /1600 DPI, 5 Buttons for Lapto… Price:$27.99 Available from Amazon, BGR may receive a commission Buy Now
Amazon.com Price: Available from Amazon, BGR may receive a commission Buy Now
Shredded Memory Foam Pillow by Comfortac, Premium Memory Foam Pillow w/ Removable Vented 100% C… Price: Available from Amazon, BGR may receive a commission Buy Now
Roku Streaming Stick (3600R) | Portable HD Streaming Player, Quad-Core Processor, Dual-Band Wi… Price: Available from Amazon, BGR may receive a commission Buy Now


Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply.