Considering how deeply Amazon discounts products on a normal day, it was pretty obvious that the online retailer’s Black Friday deals week discounts were going to be among the best in the business. And they were. But now the “deals week” sales have led up to today, which marks the launch of Amazon’s official Black Friday sale. The sale runs from today, Thanksgiving Day, through the end of the day on Sunday. At that point, the Black Friday sale becomes a Cyber Monday sale.

You’re going to find insanely good Black Friday 2016 deals everywhere you look on the Amazon site right now, but that’s enough to overwhelm many shoppers. Don’t worry though, because we’ve dug through thousands of deals and hand-picked a batch of Black Friday bargains that are even more appealing than Amazon’s average sale.

You can browse the full sale by visiting Amazon’s Black Friday 2016 deals page, but you’ll find some of the retailer’s best bargains right here. Many of these are the lowest prices we’ve ever seen — especially on Amazon devices and many of the items listed in the “gadgets, gear and more” section, so you won’t want to miss these sales.

TVs

Home Theater and Home Audio

Gadgets, Gear and More

Check out more Black Friday deals on Amazon’s website right here, and be sure to stick to our Black Friday 2016 hub for all the best bargains from every top retailer today and all weekend long.

Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web.

BGR Deals content is independent of Editorial and Advertising, and BGR may receive a commission on purchases made through our posts.

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