With Apple’s iPhone 7 launch set for this Friday, Apple over the last few days has steadily ramped up its advertising efforts. After providing an iPhone 7 Plus to Sports Illustrated and ESPN in order demonstrate the device’s ability to capture fast-moving sporting events, Apple executive Phil Schiller recently took to Twitter and pointed us to yet another demonstration of the iPhone 7 Plus’ photography prowess.

A few days ago, Apple gave Outside Online’s Jakob Schiller an iPhone 7 Plus and told him to have at it. After a few days of using the iPhone 7 Plus in a variety of outdoor environments, Schiller’s praise for Apple’s flagship iPhone was unequivocal, calling it the best new adventure camera of the year.

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“To review the camera in the new iPhone 7 Plus,” Schiller writes, “I chased Outside editors up rivers, down dusty singletrack, through the woods, and into classic New Mexican burrito joints.”

“Over four days of in-the-field testing,” Schiller continued, “I’ve found it to be the best small, lightweight camera you can get for the money, ideal for shooting outdoor adventures when you don’t want to lug around pounds of heavy equipment.”

Indeed, if there was one common thread among all of the early iPhone 7 reviews that hit the web yesterday, it’s that the iPhone 7 Plus’ camera is absolutely jaw-dropping and best-in-class.

But since a picture is worth a thousand words, we’ll just cut to the chase and show you some of the majestic photos Schiller managed to capture. Now is the iPhone 7 Plus an out-and-out replacement for a dedicated DSLR? Of course not, but when you can take the type of high-res photos pictured below with a device that can fit into your pocket, well, let’s just say it’s a good time to be alive.

Schiller’s entire photo slide show is worth checking out in its entirety, but below are just three representative examples of the iPhone 7 Plus camera doing its thing.

iphone-7-plus-camera-troutImage Source: Jacob Schiller

iphone-7-guitarist-plusImage Source: Jacob Schiller

iphone-7-plus-flowerImage Source: Jacob Schiller

Make sure to check out the source link below for Outside Online’s full gallery of 17 iPhone 7 Plus photos.

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