Pink Gold. Pink Gold, Pink Gold, Pink Gold. Pink. Gold.

Samsung on Wednesday announced that its flagship Galaxy S7 and Galaxy S7 edge smartphones now come in a brand new color. And it’s not Rose Gold. We promise. It’s Pink Gold. Pink! Just look at the images below and you’ll see that the color of this phone looks absolutely nothing like Rose Gold, which had only been seen limited-run smartphones until Apple added the color to its iPhone lineup.

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Here’s Samsung’s new Galaxy S7 in “Pink Gold”:

galaxy-s7-pink-gold

And here’s last year’s iPhone 6s in “Rose Gold”:

iPhone-6s-main-5

Totally different! No, seriously!

(Our favorite part of this is the fact that Samsung’s Pink Gold is actually a few shades less pink than Apple’s Rose Gold.)

Here’s Samsung’s news post announcing the new Pink Gold Galaxy S7 and S7 edge, in which the company included the phrase “Pink Gold” five times in four paragraphs, just to be sure we’re totally clear that this is NOT Rose Gold:

Samsung Electronics has released Pink Gold editions of the Galaxy S7 and S7 edge, bringing the total of available colors for the devices to five. Debuting in Korea on April 20, the Pink Gold Galaxy S7 and S7 edge will soon be available for customers in select markets.

Pink Gold was chosen as it, like the other colors available for the Galaxy S7 and S7 edge, is a natural color that provides a sense of comfort. These hues glitter and shimmer as if illuminated from inside their glass surfaces.

In particular, the refined Pink Gold color scheme is intended to soothe and incorporate a touch of gentleness, radiance and sophistication to the smartphones’ design.

As well as Pink Gold, the Galaxy S7 and S7 edge are available in a choice of Black Onyx, Gold Platinum, White Pearl and Silver Titanium.

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