An interesting video making the rounds on the web showcases what it’s like to post something on Instagram when you have a following that numbers in the millions. Spotted by TechCrunch, we’re directed to the following Facebook video from Demy De Zeeuw, a Dutch soccer player who runs a popular soccer-oriented Instagram account called 433 with over 8 million followers.

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The video shows what Zeeuw’s notifications look like when he puts up a popular post. Suffice it to say, each notification comes in faster than Notification Center on the iPhone can handle.  If you’ve ever wondered why celebrities just don’t sit back and engage more with fans, this video demonstrates how impossible that would be. More often than not, each post on 433 can snag as many as 350,000 likes and over 10,000 comments.