There are plenty of issues with Windows 10, from privacy concerns to incompatible software, but nothing has been quite as galling to me as the addition of full-blown ads in the Start menu. There isn’t anyone on the planet that wants to see invasive ads on their desktop before they even opening an Internet browser.

Thankfully, they’re ridiculously easy to deactivate.

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As CNET helpfully explained this week, you only need to follow a few steps to turn off ads:

  • Open the ‘Settings’ menu
  • Click on ‘Personalization’
  • Click on ‘Start’ at the bottom of the left-hand column
  • Find a heading labeled “Occasionally show suggestions in Start” and turn the switch to the ‘Off’ position

Easy enough, right? Still, it doesn’t excuse the fact that this “feature” exists in the first place. The ads are intrusive, unnecessary and clutter up the menu. I just can’t imagine how these Start menu ads made it into the final product.

At least Microsoft is moving in the right direction on other fronts.

Jacob started covering video games and technology in college as a hobby, but it quickly became clear to him that this was what he wanted to do for a living. He currently resides in New York writing for BGR. His previously published work can be found on TechHive, VentureBeat and Game Rant.