Click to Skip Ad
Closing in...

Apple rolls out new iPhone 6s commercials with Jamie Foxx and NBA star Steph Curry

Published Oct 25th, 2015 3:27PM EDT
iPhone 6s Commercials

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

With the iPhone 6s having been out for about a month now, and with the busy holiday shopping season about to kick into high gear, Apple has started ramping up its iPhone advertising efforts in recent weeks. Just about a week after rolling out an iPhone ad touting 3D Touch, the company over the weekend launched three brand new iPhone commercials.

DON’T MISS: Our favorite memes inspired by Drake’s ridiculous ‘Hotline Bling’ music video

The first one is called “Camera” and focuses on the bevy of new camera enhancements Apple baked into the iPhone 6s. Naturally, the bulk of the ad focuses on Live Photos and the ability to shoot video in 4K. Towards the end, there’s even a cameo by Steph Curry of the Golden State Warriors.

The next two ads, like the aforementioned 3D Touch ad, feature Jamie Foxx.

Here, in an ad called “Crush”, Foxx demonstrates the new hands-free “Hey Siri” feature. As we’ve detailed previously, the iPhone 6s’ new M9 motion coprocessor lets users activate Siri even when the device isn’t plugged in and charging. It’s a nice enhancement but we’re not sure if the commercial below really does a sufficient job of getting the point across.

The next commercial is similar in nature and also features Foxx taking advantage of hands-free Siri functionality to presumably help him pick out a new movie role.

All in all, I’d say that the new iPhone 6s commercials Apple has been releasing thus far are pretty good. While Apple typically shies away from using celebrities in their ads, Jamie Foxx seems to work well in these short 15-second adverts.

Yoni Heisler Contributing Writer

Yoni Heisler has been writing about Apple and the tech industry at large with over 15 years of experience. A life long expert Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW.

When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.