This summer’s Ashley Madison hack has remained ingrained in the tech news cycle for a good three months now. From the site’s former CTO threatening to sue a security researcher to the fact that the site employed bots masquerading as women, the fallout from the site’s security breach has spawned no shortage of bizarre stories.

And now we have what might very well be the strangest, and at the same time hilarious, take on the Ashley Madison saga yet. In an effort to capitalize on the now-mainstream Ashley Madison name, the NBA’s Atlanta Hawks recently launched a new promotional campaign featuring women who are actually named Ashley Madison. By channeling the spirit of some vintage 90s era phone sex commercials, the Hawks’ ad tries to have a little bit of fun while trying to promote season ticket sales.

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“Have you had a little rough patch with your first love?” the commercial asks. “Maybe they just don’t deliver the excitement you need anymore.”

Adding some detail to the ad campaign, the Atlanta Hawks write:

Fans are encouraged to start a new love affair with the team by customizing their own unique ticket plan to ensure they are at all of the top games during the 2015-16 season and receive the best selection of games, seats and pricing.

The three Ashley Madisons are all Georgia residents, comprised of two females and one male.

A daring ad campaign? Perhaps, but not for the Hawks who rolled out a Tinder themed night last year.

The real Ashley Madison wants you to start a new love affair with us. Learn more on Hawks.com

A photo posted by Atlanta Hawks (@atlhawks) on Sep 18, 2015 at 5:40am PDT

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