Amazon is using its deal of the day to highlight one of its own product lines. Today only, you can get 30% off select Amazon Fire HD tablets. Now, these are of course Amazon’s entertainment and reading devices, and they’re a part of Amazon’s always-growing Kindle lineup. What began as devices that revolutionized e-books and reading are now full-fledged tablets with plenty of potential.

The best deal available today is the Fire HD 6, which you can get for 30% off. This tablet was originally a steal at just $100, but today you can grab it for only $69. It features an Android operating system with a customized Amazon Fire interface, and is powered by a 1.5GHz quad-core processor. It has a 6-inch HD display with 252 pixels per inch, plus you can stream Amazon Instant Video and more on this device.

This deal is for the 8GB WiFi model with special offers, and lasts until the clock strikes midnight PDT tonight.

While Amazon is mostly highlighting the full 30% off for the Fire HD 6, there are two other Fire tablets on sale today. You can get 17% off the previous-generation Kindle Fire HDX 7, which comes in at $199.99 and features 32GB of storage, a 2.2GHz quad-core processor and a 7-inch HD display.

Lastly, for the kids out there, you can grab a Fire HD Kids Edition for 20% off at just $119.99. This includes a blue kid proof case, which should protect the Fire HD 6 held within. Plus, it will grow with your child as it is a fully featured Fire tablet hidden in a kid proof case.

These three deals for Fire tablets will last until midnight tonight; Stay tuned for more deals from the BGR team!

Fire HD 6, 6″ HD Display, Wi-Fi, 8 GB – Includes Special Offers, Black, $69.00 with free Prime shipping

Kindle Fire HDX 7″, HDX Display, Wi-Fi, 32 GB – Includes Special Offers (Previous Generation – 3rd),  $199.00 with free Prime shipping

Fire HD 6 Kids Edition, 6″ HD Display, Wi-Fi, 8 GB, Blue Kid-Proof Case,  $119.00 with free Prime shipping

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