Ahead of Chevy unveiling its 2016 Chevrolet Cruze, the automaker on Monday issued a press release written entirely with emoji characters.

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While some portions of the press release can easily be deciphered, other parts are anybody’s guess. In a clever piece of online marketing, Chevy said that it’s planning to issue a decoder for the mysterious press release tomorrow afternoon.

If you have any educated or even non-educated guesses as to what Chevy’s getting at here, please chime-in in the comment section below.

A life long Mac user and Apple enthusiast, Yoni Heisler has been writing about Apple and the tech industry at large for over 6 years. His writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and most recently, TUAW. When not writing about and analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions, the most recent examples being The Walking Dead and Broad City.