Samsung on Thursday rolled out two brand-new commercials that take jabs at the iPhone while simultaneously hyping up the Galaxy S6 edge. The commercials are typical Samsung fare, with the same narrator we’ve come to know and love sarcastically mocking all of the features that the iPhone lacks.
In the first clip, Samsung points out that the iPhone, as opposed to the S6 Edge, lacks a display positioned on the side of the device, a feature which Samsung claims is great for checking tweets, news, stocks, weather, email and more. The iPhone, in stark contrast, only features (gasp!) buttons.
The commercial also highlights that the edge of the S6 Edge will light up when someone from a user’s top 5 contact list calls.
In the second commercial, which made an appearance during the NBA Finals, Samsung once again highlights a few of the unique features included on the Galaxy S6 Edge, including wireless charging capabilities and the ability to take wider selfies.
Both commercials end with what apparently is Samsung’s new tagline, “6 > 6”.
The commercials get the job done and do a fine job of differentiating Samsung’s hardware from Apple’s. Still, one has to wonder if Samsung is getting a little bit worried given that sales of the S6 are getting off to a slower start than what we saw with last year’s Galaxy S5.