Google on Thursday unveiled a brand new home for all your photos and videos: Google Photos, a brand new app to help you manage your digital memories.

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The new photos application isn’t necessarily a surprise, considering that a recent leak from Android Police offered a sneak preview to Google’s new photo management solution.

Just as Google explained on stage, the new app photos app will be smart enough to organize your photos automatically and privately, to give you easier control on photo collections and albums. The Photos app also backs up automatically all your pictures, from a variety of devices, making them all available in a single place.

The app uses machine learning to automatically organize photos by people, things and places, which should definitely come in handy when looking for specific memories. Interestingly, the app is able to recognize the same person regardless of age, which is definitely a handy feature.

Obviously, users will be able to organize photos in their own albums and collections if they so desire.

At the same time, the Photos app also lets you easily share with friends and family (via Twitter) and save photos. Other sharing-related neat features include a new gesture: tapping and dragging to select multiple photos, and a new “get link” button that lets users share online photos of the stuff they select with other friends, who, in turn, can save those photos in their Google Photos app in addition to viewing them online.

Finally, the Google Photos app will offer support for storing unlimited photos (up to 16-megapixel) and videos (up to 1080p) in the cloud, and the best thing about it is that it’s all free to the user. The app is available to all users starting today, the company added, on Android, iOS and the web.

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