Samsung released a brand new ad featuring one of its latest flagship smartphones, the Galaxy S6 edge, and it might be one of the best promos we’ve seen from the company in a long time. Called #TextsFromMom, the new ad will certainly put a smile on your face, as it’s bound to resemble at least some texts you’ve received from your mom at one time or another.

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“Moms have a way with words – especially when they text them,” Samsung says on YouTube, encouraging people to share funny texts from their mothers on Twitter using the hashtag that gives the ad title.

To make things more interesting, Samsung is giving away no fewer than three free Galaxy S6 edge models. The contest takes place between May 6th and May 11th – see the full set of rules at this link.

Meanwhile, the funny #TextsFromMom Galaxy S6 edge commercial is embedded below for your viewing pleasure.