It’s become commonplace for new electronics to be spoiled days before their unveilings, but we’ve basically known all there is to know about the G4 for weeks now. What can LG do to surprise us when it takes the stage in New York City today?

READ MORE: Major new LG G4 details: Stunning camera quality and display secrets revealed

From what we’ve heard, the G4 will feature slightly curved, 5.5-inch Quad HD display, a 16-megapixel camera with F1.8 aperture, removable 3,000 mAh battery and a microSD card slot. It looks like a stylish redesign, which is a necessity if LG plans to take on the behemoth that is Samsung this year.

Can the G4 possibly compete with the two giants of the industry, Samsung and Apple?

LG’s big G4 unveiling is scheduled to begin at 11:00 a.m. EDT / 8:00 a.m. PDT. Watch live streaming video from the event below, and follow along with our liveblog at the bottom of the page.

Jacob Siegal

Time to go hands on with the phone. Check back soon for our preview!

Jacob Siegal

[Montage with a bunch of G4 phones and inspirational messages]

Jacob Siegal

Volkswagon drivers will have access to MirrorLink to connect their G4s to their cars.

Jacob Siegal

G4 owners will get an additional 100GB of storage on Google Drive.

Jacob Siegal

It looks like the new user experience is using Android 5.0 Lollipop fully.

Jacob Siegal

LG UX 4.0 up now.

Jacob Siegal

“This isn’t just the best display, it’s a real step forward” for smartphone displays in general, says Lee.

Jacob Siegal

LG is pretty confident that they have one of the best cameras on the market in the G4.

Jacob Siegal

The “slim arc” design and leather back are meant to make the phone more ergonomic than any other device on the market.

Jacob Siegal

Frank Lee, Director of Mobile Communications at LG says the G4 stands on 3 pillars: comfortable elegance, great visual experience and human-centric UX.

Jacob Siegal

Jacobs says the G4 gets more than a full day’s charge, thanks in part to the Snapdragon processor.

Jacob Siegal

Jacob Siegal

Dr. Paul Jacobs, Executive Chairman of Qualcomm has taken the stage to talk more about the G4.

Jacob Siegal

The live stream is now available above (thanks, CNET!)

Jacob Siegal

And the G4 has been unveiled.

Jacob Siegal

Jacob Siegal

Cho says that every phone looks the same now, but LG wants to do something different.

Jacob Siegal

LG CEO Juno Cho has taken the stage.

Jacob Siegal

We are watching a video of drone footage taken with a G4. The camera is clearly going to be a main focus for the event.

Jacob Siegal

The live stream doesn’t appear to be up yet, be we’ll be sure to update the post as soon as we see it.

Jacob Siegal

Inside the One World Trade Center waiting for the G4 event to begin.

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