Somewhat overlooked during a flurry of MacBook and Apple Watch announcements this past Monday was Tim Cook’s somewhat brief discussion of Apple Pay. Since launching this past fall, Apple’s mobile payments platform has continued to see widespread adoption, not only with consumers, but with retailers well.

And now, apparently, you can add vending machines to the list of Apple Pay partners.

Tim Cook on Monday said that Coca-Cola plans to roll out over 100,000 Apple Pay equipped vending machines in 2015. As it stands today, Cook relayed that over 40,000 coke vending machines already accept Apple Pay as payment.

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This week also saw a flurry of new Apple Pay partners, with Kickstarter, Etsy, Marriot, and GameStop all announcing on Tuesday their plans to support Apple’s mobile payment platform. Kickstarter’s iOS app, for instance, now enables users to donate to campaigns directly from their iPhone. GameStop, meanwhile, said that all of its 4,200 U.S. stores locations will support Apple Pay by the end of the month.

On Wednesday, the Apple Pay partner list kept on growing. Specifically Apple added 13 new retail partners, including Bashas’, Dan’s Fresh Market, Dick’s Fresh Market, Fudruckers, Jamba Juice, Jersey Mike’s, JetBlue, Lin’s Fresh Market, Maceys, Office Max, Pep Boys, Regal Cinemas and Walt Disney World.

As a final point of interest, Cook dished out the following Apple Pay stats this past Monday.

  • the number of partnering banks now stands 2,500
  • Apple Pay is now supported at over 700,000 locations across the U.S.
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