Smartphone fans, we hope you’re ready for a wild ride. The annual Mobile World Congress trade show doesn’t officially start until tomorrow, but there will be three stars of the show this year and all three will be unveiled on Sunday. Samsung’s new Galaxy S6 and Galaxy S6 edge won’t be revealed until a bit later today — we’ll be providing live coverage from that event as well at this link — but first up is the new HTC One M9, which is about to be announced on stage here at HTC’s MWC 2015 press conference.

DON’T MISS: Massive new leak offers HTC One M9 videos, specs and so much more

At MWC this year, we’re doing things a bit differently than we typically do at press conferences. Since HTC is streaming live video from its event, we’re going to let you watch the HTC One M9 event live stream right here on the site, and we’ll supplement that coverage with our own live blogging.

This way, you’ll be able to watch all of the action live as it unfolds on video, and then you’ll find our live blog below that video, where we’ll post updates with all of the key information you need so you don’t have to rewind the show to see things like specs and launch information.

Just about everything you could possibly want to know about the HTC One M9 has already leaked, but we have a feeling HTC has a few surprises in store for us during today’s event — you really won’t want to miss it!

The show is scheduled to begin at 10:00 a.m. EST / 7:00 a.m. PST, and live streaming video is embedded below. You’ll find our live blog beneath the video and it will update automatically, so there’s no need to refresh this page.

Chris Smith

On that note, BGR’s HTC One M9 liveblog from Barcelona, Spain is officially over, as we head out for demo time and then that other “next big thing.”

Chris Smith

But let’s not forget Samsung is also going to unveil some amazing products later today. 

Chris Smith

The future of HTC does sound exciting.

Chris Smith

HTC is really into its Utopia message, and some of the products it unveiled today show the Taiwanese company is ready to into many other product categories. 

Chris Smith

Chris Smith

Chris Smith

HTC and Valve will start demoing Vive at MWC, and then later this year.

Chris Smith

Chris Smith

HTC Vive will be available by the end of the year for consumers, with a developer version coming this spring.

Chris Smith

Chris Smith

HTC wants to be at the forefront of virtual experiences. Watch out, Facebook, Samsung, Microsoft, and everyone else working on such products.

Chris Smith

Here’s our official post on the HTC One M9 announcement and here’s the complete breakdown of its specs!

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Wireless controllers will let you move around and immerse yourself in virtual reality. 

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A room scale experience is teased.

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Make that HTC Vive.

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They call it HTC Re Vive. 

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Chris Smith

Here it is…. well, a promo video first.

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Chou is building excitement about a product that’s yet to be unveiled.

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Virtual reality will be come a mainstream experience for generations.

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Yes, they will, cause Valve is in the house! Crowd rightfully cheers.

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HTC will bring you a virtual reality experience no one has seen before. 

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Virtual reality might be HTC’s next chapter.

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(And no, the pictures will never upload from my camera.)

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And yes, you’ll be able to compete against friends with help of Grip, and see who’s better around the office.

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The Grip connects to both Android and iOS, and delivers notifications, in addition to monitoring any kind of fitness excercises you might prefer. 

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G Sensor, Gyro, Compass, also in there.

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HTC Grip is a smart fitness tracker with five fitness trackers including GPS.

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And this must be HTC’s first wearable — HTC Grip they call it.

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HTC wants to improve the way you perform, train and live. 

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The company has partnered with Under Armor, he says. 

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Peter Chou is back on stage talking about HTC’s partners.

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Sense 7 will be available on previous One version via a software update later this year.

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The HTC One M9 will launch in mid-March, in four colors.

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Partnership with AllPlay and Harman/Kardon also announced. The phone will become a music-controlling beast at home.

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BoomSound is indeed better than before, as it’ll now deliver Dolby Surround sound, for an experience that’s better and richer than before.

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A new Sense 7 Themes app will also let you customize the appearance of the phone, with ease, and even share your creations with others.

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Sense 7 will be even smarter than previous versions, as it’ll be able to adapt to your needs, and recognize your location to deliver appropriate apps.

Chris Smith

Chris Smith

The Ultrapixel camera is not going away for good though. The front-facing shooter will be a 4-megapixel Ultrapixel camera.

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Sense 7, on the HTC One M9, will come with additiona photo feature, to further customize your photos.

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The One M9’s ditches Ultrapixels for the main camera, as the phone will have a 20-megapixel shooter. 

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Inside (surprise!) is the Qualcomm Snapdragon 810 processor. 

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HTC has combined the best of two phones, including the One M7 and One M8. 

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A two-tone finish on a single unibody design. 

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HTC will have the first silver and gold phone on the market. 

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HTC One M9 – The third-generation of an iconic design. 

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HTC must be launching a spaceship here, as the crowd cheers.

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HTC One M9 – a new industry standard for luxury.

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HTC One M9 said aloud for the first time since the event started.

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A second clip airs, HTC’s design story. 

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Beautiful design is at the forefront of HTC’s philosophy, he says.

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HTC’s CEO Peter Chou is on stage to introduce the next One.

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HTC’s Utopia in progress — the most exciting products you’ll see in Barcelona this week.

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Ironman is back for HTC, as the company runs what appears to be a first ad for the One. We’re all One!

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Chris Smith

The show is apparently about to start, and my camera is about to upload its first image wirelessly to my Mac.

Chris Smith

More bubbles. And yes, for those of you wondering, I’ll be struggling with battery life and wireless connections. 

Chris Smith

Chris Smith

As you guys can easily see from home, there’s nothing but colored bubbles to look at for the moment. And listen to the music as reporters fill the auditorium.

Chris Smith

Chris Smith

And we’re live from HTC’s MWC 2015 event!

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