Apple products are a pretty huge deal in Japan and Japanese Apple Stores also have one of the coolest sales promotion ideas we’ve ever heard of: Lucky Bags. As Japanese Apple blog Macotakara documents, Japanese Apple Stores this week are selling Lucky Bags for $300 each this year that are each filled with assorted Apple products that include things as valuable as an 11-inch MacBook Air.

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There’s no guarantee that you’ll get anything that valuable in your bag, of course, and the Apple Stores will not let you exchange your bag for another one if you’re disappointed with its contents. That said, each bag comes with some very cool stuff that should be worth more than $300 in total even if you don’t get a coveted MacBook Air or iPad Air 2.

MacRumors notes that each bag comes with common items that may include “an Apple TV, a 4000 mAh Mophie Powerstation external battery pack, an Incase Icon backpack, an iTunes gift card, and Beats by Dre Powerbeats2 wireless earbuds” alongside a pricier item such as the MacBook Air, the newest iPad Air, the iPad mini 2 or the fifth-generation iPod touch.

Be sure to check out some terrific pictures of these Apple Lucky Bags by visiting Macotakara at the source link below.

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