Unlike other retailers, Apple has traditionally stayed away from offering significant price discounts for Black Friday, but that doesn’t mean the company isn’t getting ready for a busy Black Friday 2014 shopping season. In fact, Apple on Wednesday has published a special gift-themed page on its website that highlights some of its most recent products.

FROM EARLIER: Here’s when you’ll be able to start your Black Friday shopping at the Apple Store

“From one gift come many,” Apple’s page reads, with the company giving the iPad Air 2, the Mac and the iPhone prime placement. Apple TV, Apple Store Gift Cards and Beats by Dr. Dre headphones are also listed on the page, as well as iTunes Gift Cards and other “toys and games.”

An iPad, for example, is a gift that can “let them choreograph a recital. Explore the North Pole. Organize a food drive. And take their entire songbook caroling.”

A Mac is a gift that will “let them edit the next holiday classic. Compose a festive tune. And gather the family around generations of photos,” while the iPhone will “let them make bigger memories. Fill more albums with holiday photos. Shoot the next family movie. And share it with the world.”

Apple will open its retail stores at 8:00 a.m. on Black Friday, and offer free two-day shipping for online purchases as well as free next-day shipping on iPhone models in stock. However, the company has yet to announce its special Black Friday deals for this year.

For more great Black Friday deals, visit our Black Friday 2014 hub!

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