Samsung is known for using lots of hopelessly cheesy gimmicks to promote its products, including making its own unboxing videos for them, conducting its own consumer surveys about them and putting them through its own in-house drop tests. Now Samsung has taken these gimmicky promotions to absurd new heights by writing a review of one of its own smartwatches, the Gear S.

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In Samsung’s partial defense, the company does tag its review of its own product as an “unofficial review,” which presumably means you have no reason to take it seriously if you’re trying to decide whether to buy the product. This raises the question of why Samsung bothers reviewing its own products in the first place, especially since we know that the company will tell us that its own products are amazing.

For instance, the “reviewer” writes that one of the “questions” about the Gear S he had was whether it would be stylish enough for him to wear. You won’t believe it, but he found that the Gear S really was stylish enough to meet his needs.

“In terms of looks, if I’m going to wear it on my wrist, it definitely needs to be stylish, so the next thing I wanted to check out was the clock faces the Gear S offers,” he writes. “The Gear S offers several basic stylish clock faces. I don’t know about you guys, but the luxury looking ones are my favorite.”

The “reviewer” then concludes that “overall, as much as this may sound biased, Gear S is awesome.”

We never could have predicted.

Read the whole thing by clicking the source link below.

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