The unending torrent of Amazon Prime perks continues unabated as Amazon opens up unlimited photo storage to all of its Prime customers. Unlimited storage on Prime Photos was previously only available to Fire device owners, but CNET notes that as of this week, anyone with a Prime subscription is eligible for the service. In order to access Prime Photos, simply log into your Amazon Cloud Drive account and start uploading.

FROM EARLIER: Amazon explains one reason the Fire Phone was a massive flop

“With Prime Photos, the photos you’ve previously uploaded to Cloud Drive and photos you upload in the future will not count against your Cloud Drive storage limit,” Amazon explains on its website.

It’s also worth mentioning that if you let your Prime membership lapse, your photos will once again count toward your total storage limit, which starts at 5GB for free members. Interestingly, Cloud Drive prices have not been updated nearly as frequently as those of iCloud, Dropbox or most recently, OneDrive, which now gives Office 365 subscribers unlimited cloud storage (not just for photos).

If you’d like to get started with Prime Photos, head over to Amazon’s Prime Photos site and click on the big blue button.

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