Apple on Friday officially kicked off iPhone 6 and iPhone 6 Plus sales in China, following a week of preorders. Facing increased scrutiny from local regulators, the new iPhones had to be launched a month after Apple kicked off iPhone 6 sales in the U.S. and other major markets, but Apple will likely report record sales for the Chinese iPhone 6 launch, considering unofficial estimates but also Apple’s enthusiasm surrounding its iPhone 6 launch.

FROM EARLIER: iPhone 6 preorders reportedly top a massive 20 million units in China

Apple CEO Tim Cook already revealed on Thursday during its iPad and Mac event that the iPhone 6 and iPhone 6 Plus have been selling better than any other iPhone model, specifically highlighting the launch in China, the world’s biggest smartphone market. “This is our biggest iPhone launch ever,” Cook said about Apple’s 2014 iPhone launch.

Unlike in previous years, Apple is selling the iPhone 6 models in China in partnership with all three major carriers in the country, including the China Mobile giant, the biggest mobile operator in the world.

Unofficial reports have revealed that Apple may have sold more than 20 million iPhone 6 and iPhone 6 Plus units in the first days of preorders, with Agence France Presse saying that only e-commerce firm JD.com confirmed it had taken 9.5-million preorders as of Thursday.

In addition to carriers and other local electronics retailers, the iPhone 6 and iPhone 6 Plus is available directly from Apple’s online stores or its 12 retail stores in the country.

Prices for the iPhone range from around $867 for the 16GB iPhone 6, all the way up to $1.277 for the 128GB iPhone 6 Plus.

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