DisplayMate president Raymond Soneira has never been shy about slamming Apple when he thinks that it’s released a device with an inferior display — recall last year, for instance, he ripped the Retina iPad mini for “lagging” behind both the Google Nexus 7 and the Amazon Kindle Fire HDX. Now that he’s gotten his hands on the iPhone 6 Plus and iPhone 6, however, he’s happy to report that Apple has finally taken a big leap forward in terms of display quality that he’s been waiting to see since the release of the iPhone 4 all the way back in 2010.

FROM LAST YEAR: Display expert slams Retina iPad mini, says Apple is ‘lagging’ behind

First, Soneira outlines Apple’s role in boosting smartphone display quality back when the iPhone 4 came out, which in turn prompted rival Android manufacturers such as Samsung and LG to really up their games.

“The iPhone 4 not only revolutionized the displays on smartphones but it also started a major unprecedented renaissance of new display technologies for Smartphones, Tablets, TVs, and entirely new classes of products like wearable displays,” he writes. “That approach impressed consumers and moved the entire display industry. Then for reasons we can only guess, innovation on the iPhone displays slowed down almost to a crawl, while many other manufacturers just steadily pushed ahead – so there was a fair amount of catching up to do.”

The good news, he says, is that Apple has done a lot of catching up with this new generation of devices. In particular, he says the iPhone 6 Plus deserves a lot of praise for being the best LCD display he’s ever seen by matching or breaking LCD display records for “highest peak brightness, lowest screen reflectance, highest (true) contrast ratio, highest contrast rating in ambient light,” and much, much more.

To get a fuller idea of why the iPhone 6 Plus’s display is such a big step forward, check out Soneira’s full report by clicking the source link below.

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