The tech world is still experiencing aftershocks from Apple’s big press conference on Tuesday, which is quite impressive considering there wasn’t a single surprise to be found. Each and every announcement from the show had already been revealed in a previous leak, but there’s just something about Apple’s execution that manages to drop jaws anyway. Case in point: Apple Pay.

Everyone knew it was coming, everyone knew that countless companies had tried and failed to make mobile payments proliferate in the U.S. before, and yet Apple’s mobile payments solution still managed to knock people’s socks off.

FROM EARLIER: Here are the most important things Apple announced today

Apple’s new Apple Pay solution really couldn’t be simpler, but seeing is believing and TechCrunch recorded a quick demo video of Apple Pay being used by an Apple representative on an iPhone 6.

As you can see in the video, Apple’s solution is incredibly fluid and shoppers paying with a default card won’t even need to touch their displays in order to pay. Simply move the handset near the payment terminal, authenticate with Touch ID once the Apple Pay interface pops up, and voila.

Apple Pay will launch next month, following the releases of the new iPhone 6 and iPhone 6 Plus.

View Comments