Sony hasn’t been a major player in the smartphone market in recent years, but with a brand new lineup of phones for a variety of consumers, this could be the year the company finally turns things around. It all begins with the press conference at IFA 2014 where Sony is expected to unveil a whole host of products, from smartphones to tablets, audio equipment and more.

Could Sony be making your next Android smartphone? Find out at the link below as the live stream of the press conference begins at 10:15 a.m. EDT, 7:15 a.m. PDT.