Although AT&T is still probably T-Mobile’s favorite target, the scrappy “Uncarrier” also can’t resist taking shots at rival Sprint, particularly after Sprint unleashed its widely panned “Framily” ad campaign onto the world. And on Thursday, T-Mobile found a brand-new way to beat up its dilapidated rival: By crowing that it now boasted more prepaid wireless subscribers than its former would-be merger partner.
T-Mobile says it now has 15.64 million prepaid subscribers, which means that for the first time ever it now has more prepaid subscribers than Sprint, which now has 15.19. As you can imagine, T-Mobile CEO John Legere was not humble about this achievement.
““The good news just keeps on coming for T-Mobile,” said Legere. “The momentum we’re seeing with our T-Mobile and MetroPCS brands is outstanding, and the fact that we’ve blown by everyone to take the No.1 spot in prepaid is icing on the cake. As a matter of fact, I’m going on record—I predict we’ll overtake Sprint in total customers by the end of this year. Not someday. Not next year. This year.”
T-Mobile has been adding subscribers at a rapid clip while Sprint has continued losing subscribers with no end to the bleeding in sight, so Legere’s prediction definitely stands a good chance of coming true. New Sprint CEO Marcelo Claure really has his work cut out for him.