Apple is still running like a well oiled money machine but that doesn’t mean the company is free of questions about its future. Asymco’s Horace Dediu has put together a list of burning questions that he’d like to see Apple executives Eddy Cue and Craig Federighi answer at Re/code’s big tech conference this week and we think they’re actually applicable to Apple as a whole, especially since the company is facing tougher competition than it’s faced in years, not only from big players such as Google and Microsoft in the mobile ecosystem world but also from smaller companies such as Pandora and Spotify, which have both been eroding its dominant position in the digital music business.

The biggest questions Dediu asks revolve around Apple’s plans to expand more into online services. The company has had a noticeably spotty history with online services but it still has 800 million registered iTunes accounts that could become highly lucrative if Apple were to, say, build a compelling music streaming service along the lines of Spotify. Beyond music, however, Dediu would like to know whether Apple has a coherent strategy to capitalize on the booming online video market.

“YouTube is becoming the TV of choice for millions,” he writes. “Before it becomes that choice for billions, what are you doing to encourage user-generated video content distribution through your ecosystem?”

Dediu would also like to know why Apple still hasn’t created an App Store for its Apple TV set-top box, what Apple is planning to do to combat Amazon’s monopoly on eBook sales, and whether Apple will start making more of its mobile services such as iTunes and FaceTime to rival platforms such as Android and Windows Phone.

Dediu’s full post is worth reading and can be found by clicking the source link below.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.