How would you like to own the best Android phone on the planet for half price up front? On Thursday, for one day only, HTC is selling its brand new flagship HTC One (M8) for just $99.99, or 50% off the phone’s regular up-front price. The sale price requires buyers to sign a new two-year service contract, of course, and it applies to the AT&T, Verizon and Sprint versions of the M8.

BGR reviewed the HTC One (M8) back in March and it remains one of the most impressive smartphones we have ever seen. The design is gorgeous, the full HD display is big and bright, the internals are powerful and the software is smooth and sleek.

HTC’s one-day sale ends on Thursday night at 11:59 p.m. CDT, and a link to the vendor’s site can be found below in our source section.